If you’re unhappy with your body, just repeat after us: You are the new hotness

IDEAS.TED.COM Mar 28, 2019 / Emily Nagoski + Amelia Nagoski Ashley Lukashevsky Too many of us struggle to achieve a body ideal that’s just not obtainable by humans. It’s time to redefine what’s good, healthy and attractive on our own terms, say writers (and sisters) Emily Nagoski and Amelia Nagoski. The Bikini Industrial Complex. That’s our name for the $100 billion cluster of businesses that profit by setting an unachievable “aspirational ideal,” convincing us that we can and should — indeed we must — conform with the ideal, and then selling us ineffective but plausible strategies for achieving that ideal. It’s like old cat pee in the carpet, powerful and pervasive and it makes you uncomfortable every day but it’s invisible and no one can remember a time when it didn’t smell. Let’s shine a black light on it, so you can know where the smell is coming from. You already know that basically everything in the media is there to sell you thinness — the shellacked abs in ads for exercise equipment, the “one weird trick to lose belly fat” clickbait when all you wanted was a weather forecast, and the “flawless” thin women who fill most TV shows. The Bikini Industrial Complex, or BIC, has successfully created a culture of immense pressure to conform to an ideal that is literally unobtainable by almost everyone and yet is framed not just as the most beautiful, but the healthiest and […]

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