No More Incentive to prevent Violene against Women and Girls

We’re thrilled to share some exciting news during NO MORE Week 2026!

Brazil has just launched a national initiative to prevent violence against women and girls and they are committing to using the FIFA Women’s World Cup 2027™ as a platform for global mobilization.

According to a recent study, we know that approximately 37% of Brazilian women over the age of 16 experienced some form of violence just in the past year. Last night, the Christ the Redeemer statue in Rio said “NO MORE Feminicide” as a symbol of solidarity with survivors and a commitment to changing this current reality.

The effort is being coordinated by our new chapter Brazil Says NO MORE and will include: A national public service campaign produced in partnership with EBC/TV BrasilEducational content for schools, community organizations, and sports institutionsDigital content throughout the preparation cycle leading up to 2027Promotion and strengthening of victim/survivor support networks, including the NO MORE Global Directory, available in more than 200 countries and territories Activations and high-impact events aimed at national and international mobilizationThis is about an important campaign in one country, but it’s also about creating a lasting legacy around the world well beyond 2027.

Sports and big cultural moments like a World Cup reach millions and can be a real catalyst for progress in ensuring respect, justice and safety for all women and girls. We’re grateful to our strategic partners in Brazil: Visit Embratur (Brazilian Tourist Board), Empresa Brasil de Comunicação (EBC), and the Cristo Sustentável Consortium, formed by the Christ the Redeemer Sanctuary, Obra Social Leste Um – O Sol, and the Instituto Redemptor.We’ll be sharing more soon and we hope you will join in the effort no matter where you are in the world.

In the meantime, you can read this blog post by Pedro Trengrouse, an International Sports Lawyer and Advisor to NO MORE.

Hope you’re having a great NO MORE Week so far! Thank you as always for your support!

Sincerely, The NO MORE Team