Tips For Improving Your Website Design and Usability

A business website is an essential marketing tool that offers an alternative platform to get the word out about your goods and services. With the growing use of the internet, many individuals now go online searching for businesses that can provide what they’re looking for before getting into contact or visiting the store. However, to achieve the maximum results from a website, it needs to be user-friendly and appealing. Unfortunately, not many people know how to build the right web design, but the following tips can help you make a great first impression.

Pixabay – CC0 License

Enhance responsiveness

Over the past decade, the number of mobile users has increased due to internet connectivity and smartphones’ affordability. In addition, studies reveal that most internet users often use their mobile devices to surf the internet. For this reason, it is vital to make your website mobile-friendly through its design to enhance responsiveness.

An example of a feature you should consider in your design is the screen size to allow tablet and smartphone users to navigate the website with ease. Failure to add responsive features significantly increases traffic loss, thereby affecting your rankings on search engines like Google.

Reduce loading time

When your website loads slowly, it puts off customers, and instead of waiting, they move on to your competitor’s pages. The average internet user expects your page to load within a short period, say like two seconds. When a page takes longer than that, it becomes frustrating, and you’re likely to lose a potential customer. Reduce your page loading time in the following ways:

Scale and reduce file sizes before uploading them.

  • Browser caching
  • Optimize images
  • Optimize CSS files
Photo by Prateek Katyal on Pexels.com

Perform tests often

Performing regular tests is among the essential tips to enhance user interaction and website usability. Perform tests during your website’s design phase and after its completion to keep making improvements as your business grows. Ensuring your website’s design is appealing and easy to navigate can increase your conversion rates, ultimately boosting your return on investments.

Use the best click testing tool to determine where website users are focusing for you to make informed decisions when developing new products or pages. When you include your visitors’ perspective during the design, you can make it more functional and stylish.

Enhance readability

Difficulty with readability is one of the signs that your website’s usability is problematic. If customers face readability challenges, they’re likely to become irritated and abandon the site altogether. Enhance your readability by doing the following:

  • Increase the amount of white space
  • Format paragraphs properly
  • Use clear headings and subheadings
  • Use bullet points for lists
  • Place design elements like banners, text boxes, and sidebars without distracting the user
Photo by Rachel Claire on Pexels.com

Use images

While using informative content about your business products/services and their benefits, avoid overloading the website user with too much text. Instead, use images to break up texts to retain the customers’ interest. Remember, the prospective customer forms an opinion about your business within a short period; make sure they get impressed. Instead of using many words to describe points within paragraphs, use appealing images. Optimized images boost your site’s usability and attract more consumers. However, avoid overstuffing pictures as it can take away from the point of having them.

Use a recognizable and straightforward web layout

Your website layout plays a great role in determining how well your users can navigate it and for how long. The longer a user sticks to your website, the higher the chances of converting into a customer. Many websites use a recognizable layout design that is familiar to users, making it simple to navigate. While being different can make your website unique, it can also create confusion among users who may, in turn, choose to abandon it. Stick to a familiar web layout with concise terms, a simple top navigation bar, and page links.

Maintain consistency

After going through your home page, users should predict the locations of other web elements. If a user clicks on an internal link and wonders if they’ve left your site, they’re likely to get confused due to the different website design. Ensure you maintain consistency throughout your website to enhance usability. Use the same colors, fonts, and locations for easy navigation.

Bottom line

For you to make a good first impression, you need a great website for your business. Keep the users in mind to make their navigation easy with a consistent design for enhanced usability. Your website’s functionality is just as essential as its design. Reduce the loading period, enhance readability, use images and maintain a recognizable layout to combine style with function and continue attracting customers.

This is a collaborative post.

Melinda

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