According to a SkinStore.com survey, 85% of American women never leave the house without using at least 16 facial care and beauty products. The survey established that every day, women wearing on average $8 worths of skincare and beauty products. This may not seem like much, but during your lifetime, you are likely to spend up to $300,000 on beauty products.
Why is the beauty industry so expensive? Indeed, while we are willing to look after our skin and hair, most of us would think twice if they considered their beauty budget as a whole. Does it have to be so costly?
It’s worth checking the trends
The beauty and personal care market is constantly growing and evolving. The trends of today may not be relevant anymore by tomorrow. Besides, diving into the Personal Care Industry market could highlight some interesting findings. Perhaps, other buyers have identified new wonder products that could be more effective than your routine buys. Alternatively, this is also a great way of understanding how to balance beauty services and products, and where you should spend your money for the best results.
Businesses price insecurities rather than solutions
Why are you willing to pay a lot of money for a product you haven’t yet tried? Businesses in this market know how to make their products sound appealing to their audience groups. For instance, a lot of customers are willing to pay more for products that promise to tackle their insecurities. Hair loss products, for example, can cost several hundreds of $, while you could get positive results without breaking the bank. The belief that expensive is better is engraved in our brains. We put a high price on our insecurities, whether it is bad skin or hair loss, based on how they make us feel. Therefore, we want to pay a lot of money for products whose price tag reflects our heightened emotional state.
We lack beauty knowledge
Science can play a huge role in the beauty market. However, science doesn’t mean you need to buy products that have been specifically designed in labs to obtain positive results. Science is about understanding which ingredients work for you. Therefore, basic beauty knowledge could dramatically transform our routines and beauty budget. You’ve got a lot of natural ingredients in your kitchen that can replace some of your most expensive products without sacrificing results. Raspberries and coconut oil combined can help brighten up your lips and nourish the skin. Comparatively, it is a cheap but effective alternative to chemical treatments.
We misunderstanding the luxury in self-care
Everyone wants a personal care routine that makes us feel good. But that doesn’t mean you should confuse the luxury feel of me-time without your product price tag. Beauty is about self-care. Expensive products are not always more effective. Giving your mind the time it needs to unwind can help reduce stress levels and alleviate signs of stress, aka dull complexion, pimples, wrinkles, etc.
In conclusion, while some products are expensive to reflect on the difficulty to find or process some ingredients, there’s no need for the beauty industry to create a hole in your budget. More often than not, we are willing to pay more because we lack knowledge of the trends or the best natural ingredients. The more insecure we feel, the more we are ready to spend money to make our fears disappear. This has to stop! Feeling good in your skin shouldn’t break the bank.
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