When drones first came onto the scene, a lot of people thought they were a passing fad. They were essentially just toys for big kids that wanted to fly around with a remote control helicopter. But they didn’t fade away and they are continuing to grow in popularity. There are more advanced drones being developed all the time and a whole new sport of drone racing has taken off around the world. 

But drones are no longer just for fun, they’re also for business. In fact, drone technology is completely transforming the business world. Companies like Amazon are currently developing the technology for drone deliveries, which could completely change the way that we shop online. Construction companies are also using drones to carry out site inspections and improve health and safety. Farmers are even using drones to monitor crops and distribute pesticides. 

However, marketing is one of the most overlooked business benefits of drones. Whatever kind of business you run, investing in a drone can help you develop more exciting campaigns that catch the attention of your target audience. 

Here are just a few of the ways in which businesses can use drones to improve their marketing efforts.

Video Marketing

One of the best ways that your business can market itself is through video. People enjoy watching videos and you have an opportunity to show off your products and tell people about your company here. As more companies start making their own videos, it’s becoming increasingly difficult to stand out from the crowd.

Drones, however, allow you to create a completely unique kind of video that will make people take notice. If you are able to fly your drone above your business or around your products in a way that looks visually stunning, people will remember what they saw and want to know more.

In the past, creating these stunning aerial shots was incredibly expensive for businesses because it meant hiring helicopters and professional videographers. But with a drone, you can do it on your own. 

The ease of use that drones provide also means that you can create video content at the drop of a hat. Although they’re excellent for making well-edited, professional videos, they can be great for filming short videos for your social media pages. Keeping your social content interesting is crucial, and it’s a lot easier to do that when you have a drone that can stream video directly to a smartphone. 

Direct Visual Marketing

Direct visual marketing is a great cost-effective way to reach your customers. Platforms like billboards or direct mail printouts have been used for decades to market businesses, but drones can change the way that direct visual marketing is performed.

Drones allow marketers to interact with customers in a whole new way. While billboards can be impressive and direct mail printouts are a personal touch, drones can fly directly above your target market and deliver the message of your marketing campaign in a way that they will never forget. For instance, if you own a restaurant, you could fly your drone around popular street spots during lunch or dinner time and advertise your special deals to hungry customers.

You can use drones to fly banners too. Again, this is a tactic that businesses have been using for decades. However, flying banners is expensive and difficult to do correctly. Modern drones give you a great opportunity to reach your customers with high-quality banner advertising that will keep your business at the forefront of their minds.

The other benefit of this type of marketing is that it doesn’t cost a lot of money. Drones are affordable for businesses large and small, which means that you can do it without breaking the bank. You don’t need to spend thousands on traditional billboards or direct mail printouts, giving your business a greater return on investment. 

Just make sure that you are flying drones legally and not invading people’s privacy by flying in private areas. 

Data Collection and Research

Data is the cornerstone of modern marketing and businesses must collect and analyze information about their customers to create effective marketing campaigns. When you collect this information yourself, however, it can be expensive and difficult.

Drones give businesses a great opportunity to get their hands on more data in an affordable way. For instance, drones can be used to survey different areas and gather data about foot traffic, which is so valuable when trying to decide on the best location for a brick-and-mortar business. 

Drones technology is still very new and businesses are only just starting to scratch the surface of their potential. If you want to improve your marketing, you should seriously consider investing in drones. 

Buying Your First Drone

If you are interested in buying your first drone, here are some things that you should consider: 

What kind of flying do you want to do? – When people hear the word “drone,” the first thing they think about is a large drone that can fly long distances. However, there are other types of drones too. For instance, quadcopters are smaller drones that are excellent for close-up flying. There are also planes, helicopters, and a whole host of other types of drones dedicated to different purposes. 

How much money do you want to spend? – Drones range in price from $100 to tens of thousands of dollars. If you’re a beginner who is just getting into the world of drones, it’s best to start with a cheap one and learn the ropes before going for an advanced model. The DJI Mavic range is a great place to start when looking for your first drone. Follow the link to learn more and find a comparison of the different models available. If you are only just getting into drones, you don’t want to spend lots of money on a high-end model. 

What features do you want? – There are a lot of different drone models on the market. They range from bare-bones models that have very few features to models that can stream video in real-time and are incredibly easy to fly. You should consider what types of features you want in your drone, such as whether or not you want FPV (first-person view) and how long you need the flying time to be. 

Once you get your first drone, the possibilities are endless and you can start marketing your business in exciting new ways. 

This is a collaborative post.

Melinda