What The Stats In The Email Section Tell You

Here’s what I’ve learned, it may not be the only way to view those stats but the stats are telling even if you don’t look at your traffic numbers. The stats are directly tied to each post, the links inside of the post, and the percentage of click-through rate.

I can look at my Home stats to see what posts are getting the most traffic however I find the information Email Stats more useful although they are not completely accurate. 

I’m looking at the Traffic stats for the post, Baked Potato Wedges Recipe By Guest Blogger Stay… and I then click on Highlights to see the big picture. It’s not a measurement tool for me to focus on but the stats give you insight into the reading community.

The click-thru percentage was interesting because it tells me how many people clicked on a link within your posts. That’s information to have, for nothing else than to see what your community is responding to. Which is most important to me. It’s not how many, it’s the quality of the engagement.

When you click on Email Opens you see a bigger picture of the stats on each post. The percentage of opens reflects how many people read your post through email who actually opened the email. The Email Clicks reflect how many clicked on a link within the page. In the case of this post, it had a 23% open rate which is good. From the answers I received from Copilot, it sounds like an average open rate is 8%. That’s critical information to me. 

 These stats are a great way to see what posts have high open rates, which to me say the post topic was a success. If you want to drill down on the behavior of your email community, that’s a journey I’m not taking. Good luck.

I write as a hobby and love it but for me, it’s not about how many followers but the engagement of the community. I’m happy in my corner in the blogging world and it’s cool to be a small fish. I don’t write to make money, although there have been times when I’ve been paid, my blog is not a money-making business, it’s not a business at all, it’s a personal blog. I’ve worked hard to leave my competitive nature out of blogging because it doesn’t suit me well.

I love learning, it opens my mind to ideas and opens the world to me. That natural curiosity helped me achieve many goals including being successful in my career, traveling, learning how to scuba, and hiking off-trail, but most importantly my confidence grew exponentially.

Now, I have the pleasure of being at home and have since gotten in touch with what makes me happy. Having interactions with people worldwide hit my button is one of them.

The weird twist on the post is that it started out technical in nature and turned into an affirmation. That can happen as your body adjusts to new medication which I’m going through now.

Melinda